A major change to the packaging of Australian lolly brand Allen’s is on the way with a brand-new look, while reducing the plastic it uses in the process.
The change will reduce Allen’s use of plastic by 21 per cent across their range, cutting 58 tonnes of plastic being used each year – the equivalent to the weight of 4.6 million Snakes Alive lollies.
The new matte packaging is rolling out across the range of party pleasers, including Allen’s Snakes Alive, Allen’s Party Mix and Allen’s Killer Pythons. As part of the refresh, Allen’s welcomes a new era with an updated design of its modernised characters.
Nestlé head of marketing confectionery Melanie Chen said the iconic Australian lollies have had a number of packaging changes over the decades, but this one is the most important yet.
“Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging.”
“While Allen’s lolly bags will look and feel different, we believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollies even more.”
“Allen’s iconic red packaging is well recognised in stores as well as at parties and celebrations at home. We’ve given our packs and beloved Allen’s characters a fun refresh as we’ve reduced our use of plastic. Our lollies remain unchanged as we know how important the familiarity and taste of Allen’s is to Australians.”