On The Shelf

Driscoll’s new Sweetest Batch Strawberries

Officially launching across Australia this summer, these bright crimson berries have a superior sweet flavour and aroma like no other.

Driscoll’s new Sweetest Batch Strawberries are something you must taste to believe. Officially launching across Australia this summer, these bright crimson berries have a superior sweet flavour and aroma like no other.

Why? Sweetest Batch Strawberries are a specialty fruit that has been bred naturally with extra special care and the help of Mother Nature.

A variety that performs high on the flavour and sweetness scale compared to regular strawberries, these are best enjoyed fresh as a snack.

Sweetest Batch Strawberries will be available at select Coles, Woolworths and independent supermarkets nationally from mid-January 2023.

Driscoll’s Sweetest Batch Strawberries are truly the cream of the crop. Specially picked for their spectacular flavour, these berries have been expertly crafted through tried-and-true cross- pollination techniques to ensure a consistently superior fruit.

  • Available in select Coles, Woolworths and independent supermarkets Australia-wide
  • Punnet size: 300g and 350g
  • In season from mid-January 2023
  • RRP will fluctuate depending on supply due to the limited number of the Zara variety planted.

Growing this extra-special strawberry takes extra special care. Sweetest Batch Strawberries have been developed by team of agronomists, breeders, sensory analysts, plant health scientists and entomologists to achieve a premium berry with a flavour that is second-to-none.

This expert team studied seedlings and plants to find those that consistently performed higher on flavour and sweetness scales. Through traditional plant breeding techniques and the help of consumer-input, the Sweetest Batch Zara strawberry came to be.

Driscoll’s Tasmanian growers dedicate extra attention to Sweetest Batch Strawberries, which are left on the plant for a few extra days to get that bold crimson colour and superior sweetness. It’s only when each berry is truly perfect that it is it hand-picked and delivered fresh for Australians to enjoy.

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