The Foodservice Australia show is coming up this May in Sydney and gives food manufacturers the opportunity to meet thousands of operators looking for new ideas and products.
So how are live events like this faring in the digital age? Event Director Tim Collett says tradeshows have only got stronger since the covid lockdown.
“Foodservice is a huge market for food and beverage manufacturers. But reaching thousands of individual operators is almost impossible. This annual show gives them an opportunity to meet the buyers, showcase their products and explain how they can meet their needs. You simply can’t do that in a social media post or website.”
With many suppliers facing increased costs and slowing sales the temptation may to be cut marketing costs. Collett says that is a mistake.
“We all know the hospitality industry is being hit by increased costs and fierce competition. That is the time when operators are looking for new ways to improve their menu and efficiency,” he said.
“If your current and potential buyers are coming to the event then you want to be there. If not then you are leaving them to your competitors.”
The show runs annually and alternates between Melbourne and Sydney. This year it is running at ICC Sydney from 19-21 May. Collett says it is bigger than ever before.
“The show will have around 400 exhibitors and special events including the Chef of the Year, Café School, Sweet Spot Theatre, National Restaurant Conference and Aged Care Catering Summit,” Collett added.
“We expect over 10,000 buyers from the food and hospitality sector. This includes cafes, restaurants, commercial kitchens. takeaways and retail outlets.”
There is still time to book a stand to meet all the buyers, but you should move quickly to secure a good spot and start the planning.
For more information on exhibiting or visiting simply head to www.foodserviceaustralia.com.au or call the show team directly on 03 9999 5460.